Hi, i’m Lexy.

Hi, i’m Lexy.

User researcher & designer, from Vancouver, Canada, who believes the best products earn trust before they ask for it. I study why people hesitate, and design to help them move forward.

Cascadia Skincare

Redesigning the purchase funnel and increasing cart conversion

Redesigning the purchase funnel and increasing cart conversion

Product design

E-Commerce

WeSearch

Leveraging AI to build more accessible pathways for academic research 

Leveraging AI to build more accessible pathways for academic research 

2025

Concept

UX / UXR

Alexandra

made with 🫶 & gratitude in Vancouver, BC

© Alexandra Smart 2026