Lexy Smart is a user researcher & designer who sees
the world in patterns and systems ⚛︎. She brings a business brain ✑, a
psychologist’s curiosity ⚘, and a knack for uncovering assumptions
we don’t know we're making ✷.
Lexy Smart is a
user researcher & designer who sees
the world in patterns and systems ⚛︎.
She brings a business brain ✑, a
psychologist’s curiosity ⚘, and a knack
for uncovering assumptions
we don’t know we're making ✷.
Lexy Smart is a user researcher & designer who sees
the world in patterns and systems ⚛︎. She brings a business brain ✑, a
psychologist’s curiosity ⚘, and a knack for uncovering assumptions
we don’t know we're making ✷.
Increasing Cascadia's conversion by 14%
Increasing Cascadia's conversion by 14%
Increasing Cascadia's conversion by 14%
Investigating and redesigning the purchase funnel
Investigating and redesigning the purchase funnel
Product design
E-Commerce
Mobile
Researching how people research successfully
Researching how people research successfully
Researching how people research successfully
Leveraging AI to increase academia's accessibility
Leveraging AI to increase academia's accessibility
User Research
Web
Concept
What makes a money app feel safe?
What makes a money app feel safe?
What makes a money app feel safe?
Earning Trust: User Research on London Fintech
Earning Trust: User Research on London Fintech
User Research
Mobile
Coming soon
made with 🫶 & gratitude in Vancouver, BC
made with 🫶 & gratitude in Vancouver, BC
© Alexandra Smart 2026
© Alexandra Smart 2026