CASCADIA SKINCARE
Redesigning Cascadia's
ATC Flow.
Impact
Overview
Cascadia is a local wellness and skincare startup that prioritizes natural and botanical-driven internal and external health.
Masked by a loyal customer base, the add to cart system, which every user passes through, was a default, untouched
shopify cart that was contributing to the dissolution of user trust and ease of experience. My role throughout this project
juggled user research, product design, ui design, as well as analytics & testing.
Roles
Checkout Completion Rate
+19.6%
+14%
Conversion Rate
UX Researcher
Product Designer
Timeline
4 weeks
The step most impacted by the redesign.
Building trust through design was the mechanism for
our conversion rate goals.
Measured across matched 4-week windows, before and after launch, excluding initial implementation phase.
Company
Cascadia Skincare
Tools
Figma
Claude
Shopify
