Hi, I’m Lexy Smart,

a user researcher & designer, trivia-goer, and sudoku master.

My story starts in the grocery store; as a kid, I used to love going to admire the organization of the cereal aisle, or to judge how the produce section was laid out. I've always been noticing systems, curious about how design shapes our experience of the world.

I studied HCI, cognition, and media theory at UBC, then did my Master of Management at Sauder. Because of that mix, I now think about design in terms of business outcomes as much as user needs.

I’m currently the sole designer at Cascadia, a wellness skincare company, where I've been uncovering how trust signals support our users through their journey of finding the right products for them. My work blends user research, product design, marketing, and front-end coding to create experiences that feel genuinely meaningful.