In an effort to drive traffic and showcase menu items, I photographed the menu as part of a new marketing initiative. By researching the company brand and aligning the look and feel of the photos I was able to maintain brand consistency. By choosing new and popular menu items, I was able to create appealing, eye catching, intentional products that will drive traffic to the restaurant. In particular, photographing brunch was a priority, especially since it is a new feature for the restaurant that a large part of the audience doesn’t know about. Overall, I created a professional, creative, and intentional photo series that will aid the marketing and awareness of Browns Crafthouse.